If you are rebuilding your current website, choosing a domain name may not seem as important as it is for those starting fresh. But there are some important points for consideration in either case.
The domain name represents or reflects your brand; who you or your company is and in some cases the products or services that you will be offering.
If you are starting a new website, it is critical that this task be performed as one of the first steps. It will set the stage for many of the other decisions that must be made as the project progresses. The domain name is the primary means that your customers will use to find you.
No matter if your customers search for you in a search engine, look you up on a social network, or respond to an advertisement; the domain name will be the one consistent thing that identifies you, your company and/or your products and services.